So, before starting article, i want to ask you a question, when you look at a busy street what you observed?
So many people are dive into the smartphone, so people are online. The consumers are on the online, so the businessess should also online. This is where the role of digital marketing comes in.
So, what exactly is digital marketing?
Basically the digital marketing is skills or practise of promoting the brands, products and services on the internet and other digital communication channel like social media.
Digital marketing covers every effort that helps businessess reach to the consumers on the internet and smartphones. Traditional media uses boards, prints, magzines, papers and tv ads. Digital marketing communicates directly to the target audience on the same platform the consumer is already spending their time.
What is the actual difference between the Digital and Traditional Marketing?
So, the fundamental difference of both are consumer targeting, tracking and two way communication present there.
Traditional marketing – Traditional marketing involves placing the hoarding and distributing the pamplets. One cannot measure number of people who saw it and read it and want to take action on that product. There is no option for consumers to click and explore the product or services.
Digital marketing – In this, businessmen places the ads on the google, social media like facebook, instagram, pinterest or any other platform. This platforms shows the ad to the target audience like age group of 25 to 30 years of age, of specific gender, education, occupation and geography. It also helps to track the spending of your money on the ads shown, number of people saw, interact and queries of consumers. It is more friendly because it targets the right and target audience to bring more sales or visitors.
Core Pillars of the Digital Marketing
Pillars of digital marketing are,
- Search engine optimization (SEO)
- Pay per click advertising (PPC)
- Social media marketing
- Content marketing
- Email marketing
Search engine marketing
Search engine optimization is a process of working on a specific website to bring it on the first page of google. Ex. Businessess want to rank for the buy best shoes near me keyword, so digital marketers works for them. In this SEO, most of the traffic comes is a free and usually a long term traffic.
Pay per click advertising
PPC is advertising way, in which businessess pays for each click or visit to the website. This are not organic traffic and may sustain untill the ads runs.
Social media marketing – It involves promoting products and services through social media accounts and engage with audience there.
Content marketing – It involves writing blogs, videos and podcasts and distributing it on websites, youtube to increase reach and audience. It brings highly targeted audience.
Email marketing – It is a way of promoting the content, product or service email to directly to the user. It also helps to follow up and deal with the existing consumers online.
Why digital marketing is worth it?
Digital marketing is worth in todays social media life due to,
- It is affordable
- It can reach to the target audience in a few clicks
- It help one to understand and track the results and modified the audience accordingly
- It helps businessess to target specific people like old age, children and parents etc.
So, in the world of Internet, the role of digital marketing and digital marketer will continue to rise and the industry will grow for businessess also and for digital marketer also.
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