How does Google Algorithm Work?

Google search engine use a very specialized algorithms to understand the content, its intent to provide right pieace of content to right audience. Google use AI and machine learning system to organize his information.

Basically Google operates in three basic steps, Crawling, Indexing and Ranking etc.

Step 1 :- Crawling

Crawling is a process of finding the new pages on websites. Google uses crawlers often referred as Google bot or spiders they maps the web pages that are online. It store all the web pages there to further index and rank.

Google finds new links via sitemaps, backlinks, social media or any other website that link to that pages. So, this is way google crawls everything into their server.

Step 2 – Indexing

The crawl page is then enters into the next stage that is Indexing. It is a process where google understand the page, content and move to the Google diary. The google understand the content and then give keywords to rank for that keywords.

When the pages are indexed then Google will actively rank it for different keywords, based on what rank it should get. If page isnt indexed then it will not show up in the search results. Google also finds the originality of the content if it is duplicate or AI generated it may rank early but in a month or 2 month it will loose all rankings. So, always begin your blogging career when you can write self and without money for a year at least.

Step 3 :- Ranking

Ranking is a process where, Google shows the indexed pages to a keyword people searched for. Whenever a person searches a query google find the best pieace of content from its Indexing with filtering many google ranking factors. There are millions of pages showing the same content so that is why, Google uses different ranking factor to show the best results.

The factors are,

Decode the intent behind the content – It is done via AI models like Rankbrain.
Relevance of content – It is done via keywords, title, SEO optimization.
Content quality – It is verify by E-E-A-T factors, backinks etc.

There are many others factors, but this are some of the basic ranking factors that determine the ranking.

Final answer is the Google loves the best content, if it is online then google will find it. Your work is to filter out your content from algorithm penalties. Make your website allign with Google algorithm so there will be no issues for your website and traffic.